Page 92 of my graphic novel about the Iraq War.
(Tropic) Lightning Hero of the Day/Week was, and is, a 25th Infantry Division initiative wherein every platoon regularly submits one Soldier who has, in theory, done something extraordinary, and a single underworked staff officer up at the division headquarters sifts through them all until he finds someone who really did do something. That Soldier becomes the Hero of the Week and the PowerPoint slide gets, I don’t know, printed out and stuck on a wall somewhere. The flaw in the system is that 99% of the time, the Soldiers — god bless them — all do exactly what they are supposed to do and no more, which means that bullshitting skills honed in years of private university education will pay dividends. I used to try to keep a buffer of a month or so at any given time, but it was not a top priority, which explains why I never had one go all the way to the championship. I did write a couple of newspaper articles, though.
The Army hires an ad agency to come up with poster slogans, but I think they’re copyrighted. That’s the jist of it.